The Challenge

Whitelab is a skincare series with the best ingredients for your skin's needs. Their primary objective was to grow sales on Shopee at an efficient return on investment.

The Approach

Through the strategic partnership with Google and Shopee, WhiteLab Indonesia leveraged Google Shopping ads to reach more potential mobile phone shoppers and bring more quality traffic and sales to their store on Shopee. To achieve the best results, they used the following strategies:

• Ensured that their product feed on Shopee complied with Google Shopping ads policies
• Followed the recommended best practices in their Google Ads account to drive an optimization score of 90%