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About Retail Partnerships
Partners & Models
Formats
Contact
About Retail Partnerships
How are partnership ads different from Google’s Shopping Campaigns with Partners solution?
Partnership ads refer to ad formats offered by our partners that help sellers drive sales on partner platforms. Shopping ads are supported by all retail partners, while some partners offer or are in the process of adding YouTube, Discovery and Search ad formats.
Shopping Campaigns with Partners (SCwP) is is a new campaign type for brands and works on top of a retailer's existing Shopping Campaigns. SCwP is currently a closed beta and not available widely. With SCwP, manufacturers can boost the retailer’s shopping bids for their products to increase their share of voice and drive sales, while enabling the retailers to get more traffic for mutually promoted products. Manufacturers receive campaign reporting to measure the impact of their investment and the retailers can track the ad spend contributed by the manufacturer. Please reach out to your Google account representative to learn more.
How are partnership ads different from Google’s Shopping ads or Search ads?
Partnership ads refer to all ad formats offered by our retail partners that help sellers drive sales on partner platforms, and include both Shopping and Search ad formats—in addition to YouTube/Display/Discovery ads. Formats offered vary between individual retail partners.
Partners & Models
Why do some retail partners not offer all three models?
Each retail partner, together with Google, decides which service models would allow them to offer the most value to sellers.
How do I choose between the Brand-Managed or Self-Service Model, if both are offered by the partner?
The difference is in the user interface (UI). With the Brand-Managed Model, you will manage campaigns on the Google Ads UI, which provides more reporting dimensions and levers. With the Self-Service model, you will use the retail partner’s UI, which offers simplicity.
Are there any fees for partnership ads?
Fees vary by partner and service model. Please contact your preferred retail partner.
Formats
What ad formats are available as partnership ads?
Formats offered vary between individual retail partners. Shopping ads are supported by all retail partners. Some retail partners offer or are in the process of adding YouTube, Discovery and Search ad formats. Please contact our retail partners to learn more.
Is remarketing possible with partnership ads?
Remarketing is not currently widely available. Sellers that have joined the program will receive an update if it becomes available.
Contact
How can I speak to someone to learn more?
Please contact your preferred retail partner.