The Challenge

Unilever aims to be at the forefront of a digitally connected world and has a focus on precision and performance-driven marketing. Unilever Thailand wanted to capture e-commerce demand, which had been accelerated by the pandemic, to drive business impact through lower funnel solutions.

The Approach

Through the strategic partnership with Shopee, Unilever leveraged Shopping ads to drive traffic with strong purchase intent to Unilever’s Shop on Shopee to deliver meaningful business impact. Unilever TH is the first FMCG to unlock this opportunity in Thailand. The pilot on the 7/7 shopping event day saw incredible success in capturing demand and driving conversions.

This pilot campaign has proven that partnership ads with Shopee drives incremental sales and captures growing online demand.