The Challenge
The global pandemic meant that consumers were less likely to walk into realme’s physical stores to purchase smartphones. The brand needed an e-commerce solution and a way to stand out to shoppers who were now searching for smartphones online.
The Approach
realme set up an official store on Shopee to ensure that consumers could continue shopping for their products online despite staying at home. At the same time, the brand ran Google Search and Shopping ads leading directly to realme’s Shopee store to capture potential customers who were considering a smartphone purchase.
The Result
The strategic partnership with Google and Shopee allowed realme to ride the hype of key shopping moments like 11.11 and capitalise on the purchase intent of consumers by maximising their online presence to stand out in a crowded marketplace. realme’s Google Search and Shopping ads promoting their 11.11 special deals drove a whopping 91K clicks to their Shopee store during the campaign period.
91K
clicks to Shopee store
16%
increase in completed purchases
5X
increase in average basket size
- MARKET
- Malaysia
- PARTNER
- Shopee
- INDUSTRY
- Consumer Electronics