We are always exploring new ways to reach and engage with Thai shoppers and deliver the best experience to them. Retail Partnerships with Google Ads allows us to capture high-intent phone shoppers and drive incremental sales. The results were impressive, with combined ROAS of 5.2X after 4 weeks.
The Challenge
OPPO is the world’s leading smartphone player with #1 market share in Thailand (2020). Given that Thai consumers were shifting online during the pandemic, as well as the rise of 5G, OPPO was looking for a solution to capture the ever-growing demand online.
The Approach
Through the strategic partnership with Google Ads and Shopee, OPPO TH leveraged Google Shopping ads to reach more potential mobile phone shoppers and bring more quality traffic to their OPPO store on Shopee. OPPO is the first mover within Tech/Telco industry to unlock this opportunity in Thailand.
The Result
Uplift based on store traffic before and after campaign activation
+29%
store traffic
5.2X
return on ad spend
- MARKET
- Thailand
- PARTNER
- Shopee
- INDUSTRY
- Consumer Electronics