The Challenge

Olay is known for its continuous innovation through new product launches and marketing executions, and has been looking for a solution that can drive lower funnel metrics with a proven ROI.

The Approach

Leveraging Google’s partnership with Shopee, Olay seized the opportunity to drive high intent consumers to its official Shopee store, delivering positive results while also utilising first-party data to fuel the campaign for better performance and return on investment.

The campaign has truly helped the brand to capture and ride on the growth of e-commerce demand.