Google Ads with Shopee is a suitable test and learn approach to drive online sales during our Tet gifting season. The promising results were apparent from the online order growth through this pilot campaign, thanks to close cooperation between Spark, Google and Mondelēz.
The Challenge
Tết is Vietnam’s largest gifting season. Mondelēz aimed to capture the gifting spirit online by driving traffic and generating online sales on Mondelēz Kinh Do’s official store on Shopee. Using exclusive seasonal bundles across their brands such as Oreo, Lu, Cosy, AFC, Solite and Hampers, Mondelēz wanted to maximize the opportunity to drive their e-commerce revenue growth, and eventually diversify their source of traffic and and further improve their return on online ad spend.
The Approach
Mondelēz Vietnam is the 1st market to pilot the Google Ads with Shopee solution for Mondelēz in SEA. Using a test and learn approach, Mondelēz and Spark Foundry identified Tết as a key season to pilot both Search and Shopping campaigns. By leveraging Shopee’s product feed and testing multiple variations of SKUs, bundles and exclusive seasonal offerings, Mondelēz was able to acquire customers via their Shopee store during this festive period. Alongside Google Ads with Shopee, brand campaigns were also executed to capture share of voice and high visibility for their brands in the market.
The Result
+42%
orders vs Tết 2020
+192%
orders vs pre-campaign
+8pp
better return on ad spend vs benchmark
- MARKET
- Vietnam
- PARTNER
- Shopee
- INDUSTRY
- Food and Beverage