The Challenge

In line with the company's vision to be #1 in beauty tech, L’Oreal Active Cosmetics Division (ACD) in Thailand aimed to capture more consumers who are in the moment of purchase by driving traffic and generating online sales on L’Oreal ACD’s three branded official stores on Shopee Mall: La Roche-Posay, Vichy, and CeraVe.

The Approach

L’Oreal is the 1st beauty brand in Thailand to pilot Google Ads with Shopee to reach more users on Google’s platforms with a co-partnership campaign with Shopee on Acne Super Brand Day. By leveraging Shopee’s product feed, L’Oreal used Shopping ads to capture high-intent users, and converted demand into sales when users purchased on Shopee Mall. This helped to streamline the online shopping journey for beauty consumers on Google and Shopee’s platforms from product discovery to checkout.

This campaign is evidence that Google Ads with Shopee can propel brands to capitalize on the growing demand for consumers to purchase via e-commerce channels.