The Challenge

Herschel Supply is a design-driven manufacturer of the finest quality backpacks, bags, travel goods and accessories. The company’s campaign goal was to increase the number of orders on its Shopee store. However, given the vast assortment of products offered, customers found it difficult to navigate the offerings while the marketing team struggled to create ads for every single product.

Herschel Supply was able to drive incremental sales with good return on investment through Shopping ads. The campaign helped display the right products to customers who were searching and browsing at the right time.

The Approach

• Activated campaign for all products in the feed to allow Google’s algorithm to select most relevant products for ads
• Ensured Shopee product feed has clean images and optimized titles and product information
• Used Search ads together with Shopping ads to maximize opportunity and get insights on relevant search terms that could help optimize product titles