The Challenge

Pupsik Studio is a one-stop shop for parenting products in Singapore. They sell on their branded e-commerce store, but also leverage their Shopee store to sell their range of baby products. Their goal was to deliver incremental conversions on their Shopee Store at an efficient return on investment with a small test budget.

The Approach

To achieve the best results, Pupsik used the following strategies:

• Used Google Shopping ads to drive traffic to their Shopee store highlighting new arrivals and attractive deals
• Ensured that their Shopee product feed had clean images that also comply with Google Shopping ads policies
• Activated the campaign for all products in their feed to allow Google’s algorithm to select the most relevant products
• Applied the recommended Smart Bidding techniques to allow a quick ramp up of their campaigns within 10 days