At L’Oreal, we are constantly researching new paths to reach & engage with our consumers and deliver the best experience to them. Retail Partnerships with Google Ads allows us to reach consumers who are in the consideration phase, with a high purchase intent.
The Challenge
Vietnam is one of the region’s fastest-growing e-commerce markets, driven by its young population, growing middle class, and high internet and smartphone penetration. L’Oreal Vietnam wanted to capture this trend to drive e-commerce revenue growth, and diversify their sources of traffic to grow brand-generated gross merchandise value.
The Approach
L’Oreal Vietnam is the 1st beauty brand in Vietnam to pilot Google Ads with Shopee to drive online sales for their Maybelline official store on the Shopee Mall.
The Result
+8%
store traffic
+25%
orders
- MARKET
- Vietnam
- PARTNER
- Shopee
- INDUSTRY
- Beauty